Mino's Newsletter #11 😼✨

Mino's Newsletter: Unlocking Web3 Secrets for Brands, Fashion & Luxury. Every Week.

📝 WEEKLY ROUND-UP #11

👜🔗 Jil Sander, Maison Margiela & Marni products on Aura Blockchain

🍑📈 Iggy Azalea’s Meme Coin $MOTHER hits new ATH

🎮👗 The Sandbox unveils “The Art of the Runway”

🛒🌐 IKEA opens virtual store in Roblox metaverse

💳💰 Mastercard launches Crypto Credential

💸⚡ PayPal + Solana = PYUSD

👜🔗 Jil Sander, Maison Margiela & Marni products on Aura Blockchain

Jil Sander, Maison Margiela, and Marni are taking a significant step towards digital authenticity by integrating their products with the Aura Blockchain. Starting from the fall 2024 collections, these brands will provide digital authenticity certificates for their products. Each item will feature an NFC chip, allowing customers to verify the product's origin and authenticity via their smartphones. This groundbreaking step is all about creating more transparency and building trust in the luxury market.

🍑📈 Iggy Azalea’s Meme Coin $MOTHER hits new ATH

Rapper Iggy Azalea’s new meme coin, $MOTHER, has hit incredible heights on the Solana blockchain. The token, which represents the rapper's likeness, saw a significant surge in trading demand, peaking at $0.089. This comes shortly after its launch and amid active engagement from Azalea on Crypto Twitter. The token's market capitalization briefly hit $88.7 million, showcasing the strong community support and interest in celebrity-backed digital assets.

🎮👗 The Sandbox unveils “The Art of the Runway”

The Sandbox has unveiled "The Art of the Runway", an immersive fashion game experience in collaboration with DRESSX and BrawHaus. This new feature allows players to explore a virtual fashion world, showcasing multiverse wearables and interactive runway shows. By combining digital fashion with gaming, The Sandbox offers users a unique and immersive experience in the metaverse.

🛒🌐 IKEA opens virtual store in Roblox metaverse

IKEA has launched a virtual store in the Roblox metaverse, called "The Co-Worker Game." This experience allows players to explore IKEA's virtual universe, work in various departments, and even earn paid virtual co-worker roles. The game aims to showcase IKEA's unique career philosophy and provide a fun, interactive way for users to engage with the brand.

💳💰 Mastercard launches Crypto Credential

Mastercard has introduced its Crypto Credential, a set of standards and infrastructure aimed at increasing trust in blockchain interactions. This initiative aims to provide a secure foundation for financial institutions, governments, and crypto players to verify transactions and interactions in Web3 environments. The first peer-to-peer pilot transactions have already gone live, marking a significant milestone in the adoption of blockchain technology.

💸⚡ PayPal + Solana = PYUSD

PayPal has announced a new partnership with Solana, introducing PYSUD. This collaboration aims to integrate Solana's blockchain technology with PayPal's payment infrastructure, providing users with faster and more secure transactions. This move is expected to drive further adoption of blockchain technology in mainstream financial services.

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